Green and Blacks - Advertising
YCN Live brief - 2011
YCN Live brief - 2011
Brief: Create a campaign that encourages new customers to try Green and Blacks.
Solution: A series of posters that elicit and exaggerate the taste of their chocolate. This was done by creating a series of Optical Illusions, with a tint of light hearted humour. The tagline is 'Must have been the taste of Green and Blacks'. This concept was inspired by the 'Tizer head' ad campaign and the spinach eating Popeye.
4 mini square-shaped logos were also created with these posters - the idea was to advertise what else Green and Blacks had to offer besides the normal flavours. Their product range is very diverse so I chose the less common flavours as a way to help the business spread its wings.
